Clipper Tea

Brief

Founded in 1884 in Dorset, UK, Clipper is a pioneering fairtrade tea company and one of the first British brands to receive the Fairtrade Mark. Following a successful rebrand in 2008, Clipper has grown into one of the UK's leading tea brands, now stocked in over 50 countries. With autumn setting in, the task is to create a series of engaging, bus-side headlines promoting one or two of Clipper's teas. The tone should feel warm, playful, and approachable, while highlighting Clipper's commitment to ethical sourcing and transparency.

Tone of Voice

Warm, playful, and approachable. Focus on ethics and transparency.

Insight & Execution

As autumn sets in, the shift in seasons brings a loss of comfort; longer nights, colder mornings, and a potential change in daily routine. In these moments of transition, we instinctively look for small constants that offer comfort and tranquility. A cup of tea is more than just a drink; it's a daily ritual and Clipper's focus on always creating natural, fair, and delicious tea, ensures that their consumers daily tea remains familiar when everything else is changing. The campaign reflects this through bold, seasonal colour palettes that capture the essence of autumn, while staying true to Clipper's established visual identity.